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19 Jun

Outsourcing in the Digital Marketing World

outsourcing

As companies around the world embrace the evolution of the transformative digital process, there is another race happening simultaneously: outsourcing.

The number of opportunities to find progress in the digital marketing world with outsourcing is numerous. Agencies are using everything from public cloud services to offsite equipment management to handle their transformation requirements. The global outsourcing IT market was already valued at $299 billion in 2017.

Infrastructure is not the only benefit for agencies to consider as they embrace the digital world. Marketing needs benefit from outsourcing as well.

Why Choose to Outsource Digital Marketing?

Multiple benefits occur when you outsource your digital marketing needs. Here are a few that you can expect to see right away with this investment.

  1. You receive instant expertise from a team of experts for the price that it would take to bring one professional into your firm to provide services.
  1. There is an assurance of a return on this investment since the focus of this work is to find and develop new leads so that you earn higher revenues.
  1. It gives you more time to focus on the core concepts of your business instead of worrying about how to establish better marketing strategies. Outsourcing helps you to plan and develop independently without losing control over the process.
  1. You can benefit from ongoing improvements and the latest trends without making additional investments into your infrastructure.

Companies that look forward toward digital while using traditional outsourcing approaches can free up valuable resources without sacrificing quality. Consider this option if you are ready to see how fast your business could transform.

 

12 Jun

The READY Model

ready model

How do you identify your future customers to ensure that they are aware of your brand and message? The challenge is to take unaware prospects through the READY model towards converting them into new clients.

The READY Model

R – Really Unaware

E – Educate

A – Aware

D – Decide

Y – Yes

Every business must work to generate leads from a group of prospects that are Really Unaware of who you are at this exact moment. Your goal is simple: to attract strangers who want to become your customers one day.

If you have ever written a blog post, tried SEO, or had people fill out surveys, then you have started this process.

How to Manage the Issue of Rejection

When a prospect rejects your company, it can hurt. You are investing a lot of resources to reach out to these people, and their rejection makes it feel like there is no value in what you offer.

You can choose to double-down on your efforts to win over the next prospect, or you can decide to give up. Far too often, the latter happens using an excuse like one of these.

  • We don’t have enough money to continue.
  • Our efforts have been ineffective anyway.
  • There isn’t enough internal expertise to create results.

All of these issues are manageable when your business stays in control of the narrative. People are unaware of who you are for many reasons, but your value to them is still the same.

By communicating how you can solve specific problems for these prospects, then you will generate interest in your brand message. This outcome allows you to get your foot in the door so that the entire READY model can transition that stranger into a valued customer in time.

You can implement this process within your business today. All it takes is an indomitable spirit, a valuable product or service, and a willingness to engage. Are you ready to get started?

04 Jun

How to get to Google Number One Listing

google number one

There is a race to the top, Google number one, but it is not a sprint, it’s a marathon.  It takes daily effort, mental endurance and a clear goal.  Don’t get overwhelmed by the journey. Learn what needs to be done and do a bit every day.  Start with these SEO tips.  You do not need to be an IT genius, but you do need to get internet and social media savvy.

The rules change constantly, so don’t treat this list like the Ten Commandments, rather implement what you can and then make SEO your hobby.

The following might seem like obvious questions, but humour me.  Do you have a website?  Do you like it?  Is it well designed and relevant to your industry?  Is it worth the effort to optimise?  If not, then this is where you need to pause.  Invest is an effective landing page and website then return to this list.

High quality, original content is king! As an expert in your field, this is your platform to share your knowledge and educate your market. If writing is not your thing, then find a good freelance copywriter using an outsourcing platform such as Fivrr.

Make sure you include relevant keywords in your content and Alt Text in all your images. Find out more about effective keywords here.

Pay attention to every blog post and page on your website.  If you are working with WordPress, then installing the Yoast plugin will take the guesswork out of creating content and ensure that all your content is SEO ready.  Caution, you will get obsessed about the Green Dot!

Make sure you have all of the following platforms set up:  Facebook Page, Google Business, Pinterest, Instagram, YouTube.  Why?  Well if you’re going to do this thing then you might as well do it well.  Engage platforms that can link back to your website

Get a handle on Google Analytics, Webmaster Tools and Google Adwords.

Verify your business location with Google.  They will send you a postcard with a verification number (very cool to get a postcard from Google!

Find places to list your website.  It’s important to have high quality links back to your site, so list on relevant directories, create content for other blogs with links back to yours, share links on all your social media platforms.  Get creative, earn the links rather than spam irrelevant websites

Make sure that your website is mobile friendly – It’s super easy to find out if it is by using this Google tool.

When creating content, use your own voice.  You’re not creating an academic paper, you are appealing to real people.

When running Google Adwords, pay attention to location.  Are you appealing to a local or international market?  Clever targeting will help you stand out against the masses. The saying goes ‘If you sell to everyone, you sell to no one.

Make use of Google Trends to compare search terms – eg. Wedding Planners vs Wedding Coordinators vs Event Planners vs Event Management

Pay attention to Google Search Quality Evaluator Guidelines.

The most important thing is to stay consistent and educated.  SEO is a dynamic mystery and you need to stay ahead of the game.  Don’t be caught implementing strategies that are outdated.

Note: Although Google Number One might be your goal, your main goal is to get new clients/customers. Just having a website that ranks well does not naturally result in business growth.  We can help you achieve actual ROI. Click here to find out how.

27 May

Power of a Sales Funnel

power of a sales funnel

Whether you are a business of one or are part of the C-Suite in a large firm, knowing the power of a sales funnel is what takes your work to the next level.

Your funnel is what guides prospects through your sales process, helping them to understand the necessary steps to purchase something while learning more about its value.

A High-Quality Sales Funnel Provides Results

Do you see a lot of potential customers backing out of your sales process before completing a transaction? Then a sales funnel can help you to identify the obstacles which cause this issue. It works to eliminate any blockages that could stop someone from saying yes.

Your sales funnel provides another opportunity to follow up on your leads too. Instead of letting a prospect fall through the cracks, you can keep them in your pipeline even when life gets busy. Ignoring deals that feel unimportant can cause you to lose a big win.

You become more productive with your follow up processes with a sales funnel because there is more data available. If your prospect left behind information about their pain points that you can address, it is easier to provide the data needed to create a new customer.

Additional Benefits of a Sales Funnel

A sales funnel gives you internal data to use too. You can track how well your team closes deals, collect information for possible investors, and create more predictability in your results.

Most importantly, the power of a sales funnel works to reduce your stress. It provides you with practical steps that allow you to identify problems and maintain what you do well simultaneously.

Instead of pushing more people toward a purchase, a funnel pulls them toward you. It shows that what you offer is essential, which creates more interest in your target market. L

Let us show you how you can see instant results by building you a customised sales funnel for your business.  Contact us for a free consultation or get started building your own Sale Funnel.

06 May

Identifying Future Customers

Screen Shot 2019-05-09 at 09.03.56

How do you identify your future customers to ensure that they are aware of your brand and message?

Every business must work to generate leads from a group of prospects that are Really Unaware of who you are at this exact moment. Your goal is simple: to attract strangers who want to become your customers one day.

If you have ever written a blog post, tried SEO, or had people fill out surveys, then you have started this process.

How to Manage the Issue of Rejection

 When a prospect rejects your company, it can hurt. You are investing a lot of resources to reach out to these people, and their rejection makes it feel like there is no value in what you offer.

You can choose to double-down on your efforts to win over the next prospect, or you can decide to give up. Far too often, the latter happens using an excuse like one of these.

  • We don’t have enough money to continue.
  • Our efforts have been ineffective anyway.
  • There isn’t enough internal expertise to create results.

All of these issues are manageable when your business stays in control of the narrative. People are unaware of who you are for many reasons, but your value to them is still the same.

By communicating how you can solve specific problems for these prospects, you will generate interest in your brand message. This outcome allows you to get your foot in the door so that the entire READY model can transition that stranger into a valued customer in time.

You can implement this process within your business today. All it takes is an indomitable spirit, a valuable product or service, and a willingness to engage. Are you ready to get started?

CLICK HERE TO GET STARTED