Facebook Pixel is a piece of code for your website. It allows you to measure, optimise, and build an audience for your advertising campaigns. By learning more about the traffic which visits your site, you can see when customers take actions and reach them again with your custom audience settings.
As more people come to your site and take specific actions, Facebook Pixel can then deliver advertising to the visitors who are more likely to convert.
Benefits of Using Facebook Pixel
There are three critical benefits that you receive with this option:
1. You can measure conversions across devices
This advantage lets you know how your cross-device advertising influences your overall conversion rate.
2. You optimise the delivery actions
You can make sure that your advertising is shown to the visitors who are most likely to take a specific action, which means your ROI can climb dramatically over time.
3. You create custom audiences
Dynamic advertising through Facebook gives you the chance to automatically show your visitors the products they viewed on your website. You can also show related items to encourage even more conversions.
Is Facebook Pixel Right for You?
If you are using Facebook Business and social media advertising to boost the presence of your brand, then you need this item. All you need is access to your website’s code to get started.
Place the base code on every page, and then add standard events to the Pixel to your special pages, like your add-to-cart confirmation. You may need the help of a developer to complete this process.
You can find out more about Facebook Pixel by visiting your ad campaign on the social media platform.
Find out how we would use the Facebook Pixel to help market your company by requesting a Marketing Proposal.