16 Aug

The Power of Facebook Pixel

facebook pixel

Facebook Pixel is a piece of code for your website. It allows you to measure, optimise, and build an audience for your advertising campaigns. By learning more about the traffic which visits your site, you can see when customers take actions and reach them again with your custom audience settings.

As more people come to your site and take specific actions, Facebook Pixel can then deliver advertising to the visitors who are more likely to convert.

Benefits of Using Facebook Pixel

There are three critical benefits that you receive with this option:

1. You can measure conversions across devices

This advantage lets you know how your cross-device advertising influences your overall conversion rate.

2. You optimise the delivery actions

You can make sure that your advertising is shown to the visitors who are most likely to take a specific action, which means your ROI can climb dramatically over time.

3. You create custom audiences

Dynamic advertising through Facebook gives you the chance to automatically show your visitors the products they viewed on your website. You can also show related items to encourage even more conversions.

Is Facebook Pixel Right for You?

 If you are using Facebook Business and social media advertising to boost the presence of your brand, then you need this item. All you need is access to your website’s code to get started.

Place the base code on every page, and then add standard events to the Pixel to your special pages, like your add-to-cart confirmation. You may need the help of a developer to complete this process.

You can find out more about Facebook Pixel by visiting your ad campaign on the social media platform.

Find out how we would use the Facebook Pixel to help market your company by requesting a Marketing Proposal.



19 Jun

Outsourcing in the Digital Marketing World


As companies around the world embrace the evolution of the transformative digital process, there is another race happening simultaneously: outsourcing.

The number of opportunities to find progress in the digital marketing world with outsourcing is numerous. Agencies are using everything from public cloud services to offsite equipment management to handle their transformation requirements. The global outsourcing IT market was already valued at $299 billion in 2017.

Infrastructure is not the only benefit for agencies to consider as they embrace the digital world. Marketing needs benefit from outsourcing as well.

Why Choose to Outsource Digital Marketing?

Multiple benefits occur when you outsource your digital marketing needs. Here are a few that you can expect to see right away with this investment.

  1. You receive instant expertise from a team of experts for the price that it would take to bring one professional into your firm to provide services.
  1. There is an assurance of a return on this investment since the focus of this work is to find and develop new leads so that you earn higher revenues.
  1. It gives you more time to focus on the core concepts of your business instead of worrying about how to establish better marketing strategies. Outsourcing helps you to plan and develop independently without losing control over the process.
  1. You can benefit from ongoing improvements and the latest trends without making additional investments into your infrastructure.

Companies that look forward toward digital while using traditional outsourcing approaches can free up valuable resources without sacrificing quality. Consider this option if you are ready to see how fast your business could transform.


27 May

Power of a Sales Funnel

power of a sales funnel

Whether you are a business of one or are part of the C-Suite in a large firm, knowing the power of a sales funnel is what takes your work to the next level.

Your funnel is what guides prospects through your sales process, helping them to understand the necessary steps to purchase something while learning more about its value.

A High-Quality Sales Funnel Provides Results

Do you see a lot of potential customers backing out of your sales process before completing a transaction? Then a sales funnel can help you to identify the obstacles which cause this issue. It works to eliminate any blockages that could stop someone from saying yes.

Your sales funnel provides another opportunity to follow up on your leads too. Instead of letting a prospect fall through the cracks, you can keep them in your pipeline even when life gets busy. Ignoring deals that feel unimportant can cause you to lose a big win.

You become more productive with your follow up processes with a sales funnel because there is more data available. If your prospect left behind information about their pain points that you can address, it is easier to provide the data needed to create a new customer.

Additional Benefits of a Sales Funnel

A sales funnel gives you internal data to use too. You can track how well your team closes deals, collect information for possible investors, and create more predictability in your results.

Most importantly, the power of a sales funnel works to reduce your stress. It provides you with practical steps that allow you to identify problems and maintain what you do well simultaneously.

Instead of pushing more people toward a purchase, a funnel pulls them toward you. It shows that what you offer is essential, which creates more interest in your target market. L

Let us show you how you can see instant results by building you a customised sales funnel for your business.  Contact us for a free consultation or get started building your own Sale Funnel.