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12 Jun

The READY Model

ready model

How do you identify your future customers to ensure that they are aware of your brand and message? The challenge is to take unaware prospects through the READY model towards converting them into new clients.

The READY Model

R – Really Unaware

E – Educate

A – Aware

D – Decide

Y – Yes

Every business must work to generate leads from a group of prospects that are Really Unaware of who you are at this exact moment. Your goal is simple: to attract strangers who want to become your customers one day.

If you have ever written a blog post, tried SEO, or had people fill out surveys, then you have started this process.

How to Manage the Issue of Rejection

When a prospect rejects your company, it can hurt. You are investing a lot of resources to reach out to these people, and their rejection makes it feel like there is no value in what you offer.

You can choose to double-down on your efforts to win over the next prospect, or you can decide to give up. Far too often, the latter happens using an excuse like one of these.

  • We don’t have enough money to continue.
  • Our efforts have been ineffective anyway.
  • There isn’t enough internal expertise to create results.

All of these issues are manageable when your business stays in control of the narrative. People are unaware of who you are for many reasons, but your value to them is still the same.

By communicating how you can solve specific problems for these prospects, then you will generate interest in your brand message. This outcome allows you to get your foot in the door so that the entire READY model can transition that stranger into a valued customer in time.

You can implement this process within your business today. All it takes is an indomitable spirit, a valuable product or service, and a willingness to engage. Are you ready to get started?

04 Jun

How to get to Google Number One Listing

google number one

There is a race to the top, Google number one, but it is not a sprint, it’s a marathon.  It takes daily effort, mental endurance and a clear goal.  Don’t get overwhelmed by the journey. Learn what needs to be done and do a bit every day.  Start with these SEO tips.  You do not need to be an IT genius, but you do need to get internet and social media savvy.

The rules change constantly, so don’t treat this list like the Ten Commandments, rather implement what you can and then make SEO your hobby.

The following might seem like obvious questions, but humour me.  Do you have a website?  Do you like it?  Is it well designed and relevant to your industry?  Is it worth the effort to optimise?  If not, then this is where you need to pause.  Invest is an effective landing page and website then return to this list.

High quality, original content is king! As an expert in your field, this is your platform to share your knowledge and educate your market. If writing is not your thing, then find a good freelance copywriter using an outsourcing platform such as Fivrr.

Make sure you include relevant keywords in your content and Alt Text in all your images. Find out more about effective keywords here.

Pay attention to every blog post and page on your website.  If you are working with WordPress, then installing the Yoast plugin will take the guesswork out of creating content and ensure that all your content is SEO ready.  Caution, you will get obsessed about the Green Dot!

Make sure you have all of the following platforms set up:  Facebook Page, Google Business, Pinterest, Instagram, YouTube.  Why?  Well if you’re going to do this thing then you might as well do it well.  Engage platforms that can link back to your website

Get a handle on Google Analytics, Webmaster Tools and Google Adwords.

Verify your business location with Google.  They will send you a postcard with a verification number (very cool to get a postcard from Google!

Find places to list your website.  It’s important to have high quality links back to your site, so list on relevant directories, create content for other blogs with links back to yours, share links on all your social media platforms.  Get creative, earn the links rather than spam irrelevant websites

Make sure that your website is mobile friendly – It’s super easy to find out if it is by using this Google tool.

When creating content, use your own voice.  You’re not creating an academic paper, you are appealing to real people.

When running Google Adwords, pay attention to location.  Are you appealing to a local or international market?  Clever targeting will help you stand out against the masses. The saying goes ‘If you sell to everyone, you sell to no one.

Make use of Google Trends to compare search terms – eg. Wedding Planners vs Wedding Coordinators vs Event Planners vs Event Management

Pay attention to Google Search Quality Evaluator Guidelines.

The most important thing is to stay consistent and educated.  SEO is a dynamic mystery and you need to stay ahead of the game.  Don’t be caught implementing strategies that are outdated.

Note: Although Google Number One might be your goal, your main goal is to get new clients/customers. Just having a website that ranks well does not naturally result in business growth.  We can help you achieve actual ROI. Click here to find out how.

06 May

Identifying Future Customers

Screen Shot 2019-05-09 at 09.03.56

How do you identify your future customers to ensure that they are aware of your brand and message?

Every business must work to generate leads from a group of prospects that are Really Unaware of who you are at this exact moment. Your goal is simple: to attract strangers who want to become your customers one day.

If you have ever written a blog post, tried SEO, or had people fill out surveys, then you have started this process.

How to Manage the Issue of Rejection

 When a prospect rejects your company, it can hurt. You are investing a lot of resources to reach out to these people, and their rejection makes it feel like there is no value in what you offer.

You can choose to double-down on your efforts to win over the next prospect, or you can decide to give up. Far too often, the latter happens using an excuse like one of these.

  • We don’t have enough money to continue.
  • Our efforts have been ineffective anyway.
  • There isn’t enough internal expertise to create results.

All of these issues are manageable when your business stays in control of the narrative. People are unaware of who you are for many reasons, but your value to them is still the same.

By communicating how you can solve specific problems for these prospects, you will generate interest in your brand message. This outcome allows you to get your foot in the door so that the entire READY model can transition that stranger into a valued customer in time.

You can implement this process within your business today. All it takes is an indomitable spirit, a valuable product or service, and a willingness to engage. Are you ready to get started?

CLICK HERE TO GET STARTED