There is a race to the top, Google number one, but it is not a sprint, it’s a marathon. It takes daily effort, mental endurance and a clear goal. Don’t get overwhelmed by the journey. Learn what needs to be done and do a bit every day. Start with these SEO tips. You do not need to be an IT genius, but you do need to get internet and social media savvy.
The rules change constantly, so don’t treat this list like the Ten Commandments, rather implement what you can and then make SEO your hobby.
The following might seem like obvious questions, but humour me. Do you have a website? Do you like it? Is it well designed and relevant to your industry? Is it worth the effort to optimise? If not, then this is where you need to pause. Invest is an effective landing page and website then return to this list.
High quality, original content is king! As an expert in your field, this is your platform to share your knowledge and educate your market. If writing is not your thing, then find a good freelance copywriter using an outsourcing platform such as Fivrr.
Make sure you include relevant keywords in your content and Alt Text in all your images. Find out more about effective keywords here.
Pay attention to every blog post and page on your website. If you are working with WordPress, then installing the Yoast plugin will take the guesswork out of creating content and ensure that all your content is SEO ready. Caution, you will get obsessed about the Green Dot!
Make sure you have all of the following platforms set up: Facebook Page, Google Business, Pinterest, Instagram, YouTube. Why? Well if you’re going to do this thing then you might as well do it well. Engage platforms that can link back to your website
Get a handle on Google Analytics, Webmaster Tools and Google Adwords.
Verify your business location with Google. They will send you a postcard with a verification number (very cool to get a postcard from Google!
Find places to list your website. It’s important to have high quality links back to your site, so list on relevant directories, create content for other blogs with links back to yours, share links on all your social media platforms. Get creative, earn the links rather than spam irrelevant websites
Make sure that your website is mobile friendly – It’s super easy to find out if it is by using this Google tool.
When creating content, use your own voice. You’re not creating an academic paper, you are appealing to real people.
When running Google Adwords, pay attention to location. Are you appealing to a local or international market? Clever targeting will help you stand out against the masses. The saying goes ‘If you sell to everyone, you sell to no one.
Make use of Google Trends to compare search terms – eg. Wedding Planners vs Wedding Coordinators vs Event Planners vs Event Management
Pay attention to Google Search Quality Evaluator Guidelines.
The most important thing is to stay consistent and educated. SEO is a dynamic mystery and you need to stay ahead of the game. Don’t be caught implementing strategies that are outdated.
Note: Although Google Number One might be your goal, your main goal is to get new clients/customers. Just having a website that ranks well does not naturally result in business growth. We can help you achieve actual ROI. Click here to find out how.