How do you identify your future customers to ensure that they are aware of your brand and message? The challenge is to take unaware prospects through the READY model towards converting them into new clients.
The READY Model
R – Really Unaware
E – Educate
A – Aware
D – Decide
Y – Yes
Every business must work to generate leads from a group of prospects that are Really Unaware of who you are at this exact moment. Your goal is simple: to attract strangers who want to become your customers one day.
If you have ever written a blog post, tried SEO, or had people fill out surveys, then you have started this process.
How to Manage the Issue of Rejection
When a prospect rejects your company, it can hurt. You are investing a lot of resources to reach out to these people, and their rejection makes it feel like there is no value in what you offer.
You can choose to double-down on your efforts to win over the next prospect, or you can decide to give up. Far too often, the latter happens using an excuse like one of these.
- We don’t have enough money to continue.
- Our efforts have been ineffective anyway.
- There isn’t enough internal expertise to create results.
All of these issues are manageable when your business stays in control of the narrative. People are unaware of who you are for many reasons, but your value to them is still the same.
By communicating how you can solve specific problems for these prospects, then you will generate interest in your brand message. This outcome allows you to get your foot in the door so that the entire READY model can transition that stranger into a valued customer in time.
You can implement this process within your business today. All it takes is an indomitable spirit, a valuable product or service, and a willingness to engage. Are you ready to get started?